Supercharge Your Customer Communications with AI Assist
Shawn Phillips 
October 31st, 2024
We’re on the brink of a workplace revolution as AI-enabled tools transform how everyday employees work—making tasks easier, faster, and outcomes better.
At MHC, we’re passionate about empowering business users to manage the end-to-end process of customer communications management—without the assistance of IT. This is our guiding principle, and we are constantly innovating NorthStar CCM to help staff work more productively and to generate communications that provide a better customer experience.
So, infusing AI into MHC NorthStar CCM is a natural fit.
Introducing AI Assist: Your Partner in Customer Communications
This has been an exciting week at MHC with the launch of AI Assist—an NorthStar CCM add-on now available to help our cloud customers supercharge their customer communications. As the name suggests, AI Assist helps business users not only streamline the process of creating customer communications, but also enhance the quality of the communications themselves.
With AI Assist, here’s how business users can experience the benefits of AI in customer communications:
Create Communications with Speed and Scale
Using intuitive, AI-driven prompts, business users can generate document templates, emails, and reusable content fragments with speed and accuracy. A marketing manager, for example, can use AI Assist to create a series of personalized email campaigns. What used to take days now takes just a few hours—so they can focus on strategy rather than execution.
Translate Communications
Business users can perform one-click translations of template content into the customers’ preferred language. A customer support lead, for example, can use AI Assist to translate support documents into multiple languages—to reduce response times and improve customer satisfaction across different regions.
Create Interactive Web Forms in Minutes, Not Hours
Business users can streamline the creation and management of web forms for improved data collection and ingestion from a wide variety of users. An operations manager at an insurance company, for example, can quickly create interactive web forms for policy applications—to streamline the data collection process, reducing errors and speeding up application processing times.
Adjust Sentiment and Tone
Business users can also fine-tune the language used to match the desired style and ensure messages are clear and compelling to the target audience. In this final example, a communications specialist at a healthcare provider can use AI Assist to adjust the tone of patient communications—making messages more empathetic and reassuring, for a notable increase in patient engagement and positive feedback.
As you can imagine, there are compelling applications across all industries where AI Assist can help customer support, operations, and marketing staff supercharge the creation and quality of their customer communications.
With today’s launch of AI Assist, MHC is revolutionizing customer communications in regulated industries with AI communication tools. We are excited to launch this initial release of AI Assist, with more to come in the new year.
Ready to Supercharge Your Customer Communications?
Discover the benefits of AI in customer communications by visiting our website or contacting us for a demo. We look forward to hearing from you!
Shawn Phillips
Shawn brings over 25 years of tech and customer experience expertise to his role as Product Manager for MHC NorthStar CCM. He is driven by a simple philosophy: great technology should make everyone’s day better—customers and employees alike. His practical, hands-on approach helps companies streamline how they talk to their clients, making every message count. Before joining MHC, Shawn was employed at Heart of the Customer, where he worked with Fortune 100 companies to improve how they connect with customers—everything from reducing pain points to enhancing key moments in the customer journey.
