Revolutionizing Workflow: Insights on Efficiency, Profitability, and Innovation
Team MHC 
December 19th, 2024
With workflow automation and AI reshaping how customer communications are managed, the pace of innovation in print service and in-plant operations is accelerating
During a recent MHC webinar, industry expert Lois Ritarossi, President of High Rock Strategies, provided important insights into today’s print challenges and strategies for addressing them. The goal? Optimizing workflows to satisfy customers today while funding investments in multi-channel delivery and digital transformation.
Here are the key insights that make this session a must-watch.
Key Takeaways from the Webinar
1. Excellence Comes from Constant Improvement
“Excellent firms don’t believe in excellence, only in constant improvement and constant change,” said Lois Ritarossi. This mindset encourages print service providers and in-house operations to continuously refine workflows by mapping inefficiencies, investing in team training, and integrating both electronic and physical workflows.
2. Be Proactive When Addressing Challenges
Facing rapid AI-driven changes, labor shortages, and rising security threats, organizations need to adopt a forward-looking strategy. Ritarossi shared real-life examples of companies that tackled these challenges by embracing proactive approaches to staying competitive.
3. Cloud Migration is a Strategic Necessity
Transitioning to the cloud is no longer optional—it’s strategic. Ritarossi emphasized that companies prioritizing well-designed cloud migration strategies not only reduce costs but also minimize risks associated with legacy systems. This shift requires a clear architecture and rigorous testing to ensure seamless integration.
4. Evolving Workflows Enable the Shift from CCM to IXM
Customer interactions are moving beyond traditional Customer Communication Management (CCM) to Interaction Experience Management (IXM), which focuses on holistic, personalized customer journeys. By leveraging trigger-based communications and blending print with digital workflows, companies can engage customers dynamically across all touchpoints.
5. Small Steps Today for Long-Term Success
“Think big, start small, act now,” a philosophy credited to MHC CEO Gina Armada, encapsulates the importance of incremental innovation. By focusing on manageable changes that deliver immediate results, organizations build a foundation for long-term transformation without feeling overwhelmed.
Watch the Webinar
This webinar isn’t just for print service providers – it’s for any organization seeking to navigate today’s challenges and refine their workflows to stay competitive. From practical strategies to real-world success stories, this session offers actionable insights for turning today’s challenges into opportunities.
PRINT & MAIL WEBINAR
Presenter: Lois Ritarossi, President of High Rock Strategies
Print service providers (PSPs) and in-house print mail operations need to do it all: enhance data security, upskill labor, and reduce technical debt – all while responding to customer change requests. How can your organization balance these objectives AND fund future investments in multi-channel delivery and digital innovation?
Join our industry expert, Lois Ritarossi, President of High Rock Strategies, for an insightful webinar designed for business owners and decision-makers in print and mail services.
Team MHC consists of a multitude of roles, functions, and expertise within MHC. With extensive combined experience in accounts payable and customer communication management, Team MHC has a unique insight into how to empower people using solutions that streamline processes while enhancing customer communication. Working alongside field experts in various industries and company sizes, Team MHC has garnered impressive thought leadership knowledge that we are excited to share with our readers. Including Aragon’s 2022 Women in Tech winner Gina Armada, CTO Dan Ward, VPs of Finance and Customer Service, and other talent that runs the spectrum of technology ability, Team MHC offers a mastery of skills to benefit our customers and prospects alike.
