WEBINAR
Turn Static Forms into Workflows—Fast
September 10, 2025
Presenters: Amy Machado, Senior Research Manager at IDC and Shawn Phillips, Product Manager for MHC NorthStar CCM
Business teams still rely on static paper and PDF forms to collect customer information. The result? Fragmented workflows, bad data, and growing pressure to modernize.
Join MHC and featured guest IDC’s Amy Machado to discover how intelligent, interactive forms flip the script—without burdening IT.
✔ AI-assisted setup from existing PDFs—no dev time required
✔ Real-time data validation and routing
✔ Built-in governance, integration, and compliance controls
In this 45-minute webinar, we’ll cover:
- Fresh IDC research on intelligent forms and workflow automation trends
- How AI-powered tools empower business users
- IT’s role in platform enablement, integration, and compliance
- Why modernizing forms is a critical step in your digital transformation strategy
Be the partner your business teams need—without adding to your backlog.
Watch our webinar!
Meet the Presenters
AMY MACHADO – Senior Research Manager at IDC
Amy Machado is a Senior Research Manager at IDC, specializing in enterprise content, customer communications, and intelligent document processing. She provides expert insights on how cloud, AI, and automation are transforming content strategies and enabling smarter, data-driven business decisions. With over 20 years of analyst experience, she brings deep industry knowledge to every conversation.
SHAWN PHILLIPS – Product Manager, MHC NorthStar CCM
Shawn brings over 25 years of tech and customer experience expertise to his role as Product Manager for MHC NorthStar CCM. He is driven by a simple philosophy: great technology should make everyone’s day better – customers and employees alike. His practical, hands-on approach helps companies streamline how they talk to their clients, making every message count. Before joining MHC, Shawn was employed at Heart of the Customer, where he worked with Fortune 100 companies to improve how they connect with customers – everything from reducing pain points to enhancing key moments in the customer journey.