WEBINAR
Scaling Data-Driven Communications: Lessons from 2-COM
Tuesday | April 28, 2026 | 12:00 PM CDT
Presenters: Ryan Boyd, Senior Vice President, 2-COM and Jared Owens, Account Manager, MHC
As software platforms scale, communications often evolve from simple outputs into complex product capabilities—driven by live data, personalization, and expanding business rules. Without the right architecture, document logic often ends up embedded in application code, making systems harder to maintain and pulling engineering teams away from the core product roadmap.
In this candid customer conversation, Ryan Boyd shares the architectural decisions that enabled their platform to scale complex, data-driven communications—without embedding document logic in application code.
This session offers practical insights for product and IT leaders balancing flexibility, governance, and long-term scalability.
You’ll learn:
- Why treating document generation as a shared service—not embedded application logic—protects engineering velocity and supports growth
- How separating user experience from rendering complexity simplifies maintenance while preserving flexibility
- Architectural principles for managing variability and live data as communications scale
Meet the Presenters
RYAN BOYD – Senior Vice President, 2-COM
Ryan Boyd is Senior Vice President at Communication Components (2-COM) where he leads platform strategy and product innovation for the company’s marketing technology solutions. The 2-COM platform enables enterprise brands and their partner networks to generate data-driven communications—such as catalogs, proposals, and policy documents—on demand. Ryan works closely with enterprise clients to scale highly variable, data-driven communications while maintaining flexibility, governance, and long-term platform stability.
JARED OWENS – Account Manager, MHC
Jared Owens is an Account Manager at MHC, where he works closely with organizations to modernize and scale their customer communications. With more than 12 years of experience in enterprise software, Jared partners with clients to navigate complex technology decisions and implement solutions that support long-term growth. He has worked closely with 2-COM for several years, helping guide their continued evolution as their communications platform has scaled.