CCM Innovator Series
by Olga Zakharenkava, Head of Marketing at MHC
Are you leading the transformation of customer communications at your organization? This blog series unpacks the shift from traditional CCM to dynamic CXM, highlighting why it matters and how an Interaction Experience Management (IXM) framework enables the change. Learn how AI, cloud, and other essential technologies are actively transforming compliance communications into meaningful, customer-centric engagement.
From compliance to connection: Discover how evolving CCM into IXM turns transactional communications into powerful, engaging customer experiences.
Discover why the shift from CCM to CXM places ownership in customer-centric teams, leveraging their connection to customers for enhanced experiences.
Explore real-world examples showcasing IXM’s transformative potential and dive into the technologies that make these innovations possible in Customer Experience Platforms.
Find out why AI is essential for IXM, showcases real-world applications, and touches on the role of Generative AI in shaping the future of customer engagement.
Here’s why a mobile-first approach is essential for Interactive Experience Management (IXM). Discover the strategies for creating seamless mobile experiences.
See how the cloud empowers businesses to boost IXM, meet rising customer expectations, and redefine engagement strategies for the digital-first world.
CCM WEBINAR
How IXM Bridges the Journey from CCM to CXM
Presenter: Kaspar Roos, CEO of Aspire CCS
January 30th, 2025
Organizations today face mounting pressure to deliver personalized, customer-centric experiences at scale—making the transition from traditional Customer Communications Management (CCM) to Customer Experience Management (CXM) essential.
Presented by Aspire CCS’s CEO & Founder, Kaspar Roos, this webinar explores how Interaction Experience Management (IXM) is emerging as a crucial framework that bridges CCM and CXM, connecting the operational rigor of CCM with the dynamic engagement focus of CXM—for smarter, more responsive customer interactions.
Meet the Author
Olga is a marketing and growth leader with 17+ years of experience in B2B SaaS software. Passionate about making an impact, she builds high-performing teams that drive recurring revenue by being experts in their market and experts in their marketing craft. Olga always puts data first when it comes to building and optimizing marketing strategies, encourages the team to challenge assumptions, and promotes lifelong learning and creative thinking.
Connect with Olga 