Interactive Document SolutionsGive Customers the Feeling of a Webpage with the Functionality of a Friendly Guide
Make Smart Documents
That Deliver a Powerful Interactive User Experience
Companies that wish to stand out from their competition don’t just tell their customers what they do for them—they show it by using the best quality of customer-facing documents. Interactive bills and statements take communications to the next level: more informative, versatile, and easier to navigate than any ordinary PDF or Word document. MHC smart documents are channel-neutral, so customers can start viewing a digital document on one device, then view on another wherever you left off. This is an invaluable tool for any business wanting to transcend boundaries. With a smart layout, drill-down, and slice-and-dice options, customers can make more informed decisions about their accounts.
Traditional documents are limited in delivering a truly engaging user experience. For instance, standard PDFs only accommodate basic interactivity, such as the ability to submit forms or show/hide certain content according to user input. A more robust experience is based on a complex document solution that delivers true interactivity and self-service capabilities without the need to install a PDF reader. Unlike standard static documents, interactive documents give users smart elements that provide a transformative experience.
Key Elements in Interactive Documents
Add video files to documents and make use of editing controls to customize the videos to match brand colors and style.
Interactive PDFs allows embedding audio where a video is not enough. This feature is essential when including samples in any company’s portfolio.
Forms are easily added in business and transactional documents. These are formatted to match the style of the document.
While images can be added to standard PDFs, with interactive PDFs several images are overlaid on the same page and navigation buttons are added to create galleries.
With interactive document solutions, hyperlinks can be included in PDFs from the primary editor to allow readers to navigate to another page within the document, another PDF document, or a web address.
With interactive PDF, navigational buttons are included in the data. These are useful when creating a portfolio, an educational document, or a brochure.
CCM Buyer’s Guide
Find out how MHC solutions build compelling and engaging experiences,
and put customers front-and-center in your communication strategy.
The Benefits of Using
Smart Document Solutions
These days, people are more attracted to visual content than written materials. By using interactive document solutions, the customer’s level of engagement can be enhanced. This contrasts with today’s standard PDF, which provides minimal multimedia elements and lacks interactivity.
1. Smart Documents Are More Informative
Standard PDFs offer the most straightforward format for sharing digital materials such as contracts and portfolios, but they are limited in the information they can offer. Interactive documents, on the other hand, accommodate multiple types of complex data in a single communication that provides the customer with extensive information that is easy to navigate.
2. Communications Are More Convenient for the Customer
Smart documents are extremely convenient for customers because they offer far more extensive data than standard formats, all while saving a lot of time in interpreting this data. Interactive formats deliver the essential information to the customers directly without them having to navigate through the entire document to get to it.
3. Customer Interactivity Is Increased
When creating business content, the chosen type of formatting ultimately determines the level of interactivity. By using smart documents, organizations can provide their prospects with more engaging and informative content and actively increase their interactivity with the documents. Fillable forms are also available to learn more about customer needs and adapt communications to fit them.
4. Visual Content Sparks Customer Attention
With interactive document software, engaging visual content can be added to traditional documents. By embedding picture galleries, navigational buttons, and video files in the text, the documents will immediately capture the customer’s attention and boost the engagement rate significantly. A simple invoice can easily become an informative piece of data with MHC’s solution.
5. Smart Documents Have a Professional Look
All business communications must have a professional look. Even transactional documents such as invoices or contracts must relay a high level of professionalism and technological innovation. With smart interactive document solutions, companies can turn traditional communications into brand statements by adding rich media, extensive customer data, stylish buttons, and calls to action.
6. Conversion and Retention Rates Are Increased
Interactive PDFs and smart documents create a superior customer experience, which significantly increases customer satisfaction and conversion rates. Satisfied customers are far more likely to buy and then to buy again. Satisfaction comes from meeting the customer’s needs and MHC’s solution creates a feedback document life-cycle that accommodates customers to state their concerns and requests.
7. Interactive Documents Make a Good Impression
Including smart documents in communications with new clients will further help businesses increase conversion levels. Instead of treating new prospects as a sales point, campaigns can be focused on creating interactions and offering value. Good relationships with prospects will eventually turn them into long-term customers.
8. Customers Feel Heard
Customers can use interactive documents to air their complaints and views about the company. By providing them with the means to voice their concerns, their level of trust in the organization increases. Moreover, the information gathered provides business owners with direct feedback from customers, enabling them to maintain their brand reputation without causing public indignation.
9. They Create a Memorable Experience
By providing exceptional customer experiences to their current customers, organizations also attract new customers. Word of mouth is as powerful as ever, and pleased customers spread the word to their peers when they receive memorable service. Interactive PDFs and smart documents enable companies to stand out by taking traditional communications to the next level to make an impression.
10. They Boost Marketing Campaigns
Interactive documents help businesses extract essential information about the customer journey, which ultimately helps them gain a thorough understanding of client needs and expectations. Organizations no longer need to guess what their customers want. They can develop marketing campaigns based on facts from smart documents rather than predictions, which generates more leads.
Smart Document Examples – Live Samples
Take a closer look at MHC’s smart documents by exploring the following samples. Click to see how cutting-edge technology can take transactional communications to the next level!
In this example, Adventure Works gives a fully comprehensive, vertical business report. Different features are used to plot the digital elements from maps, graphs, and other charts.
MHC Smart Documents Enable Stronger Customer Connections
Organizations worldwide produce personalized communications with MHC’s customer communications management software to enhance their customer experience, reduce operating costs, and control the inherent risks associated with high volume customer communications. Thousands of companies across a broad range of industries ensure compliance with corporate branding and legal standards while establishing genuine connections with their customers—one at a time.