Proper customer engagement is an essential attribute of your business to focus on. After all, people are far more likely to interact and engage with brands they trust.
But, it’s not always obvious how you should go about developing the ideal strategy for your brand.
Let’s take a look at everything you need to know about customer engagement strategies.
1. HUMANIZE YOUR BRAND
Don’t overlook the strong connection that a brand has with its audience. Apple, for example, has created a cult-like following for its products over the years.
Interestingly, one of the best ways that you can facilitate engagement with your audience is by presenting a more ‘human’ image for your company. It’s fairly easy to forget that every brand has hard-working people behind it, and this disconnect can make it difficult for your target audience to resonate with you.
Although there is a large handful of ways to achieve this, some of the most notable include:
- Refining your brand’s voice
- Offering insight into the story behind your company and its message
- Providing a look at what goes on behind the scenes during a typical day
A common way to incorporate this last method is through the video that showcases your office, your team, and what life is like working for your brand.
2. OFFER SOMETHING FOR FREE
It’s difficult for most people to bypass something that’s free. This is especially true if it offers them a notable amount of value.
While this will vary highly depending on what your company offers and what industry you work in, there are a few consistencies among brands. Providing a free e-book that contains information that your audience will be interested in is a great place to start in this customer engagement strategy.
But, your target demographic should provide their email address in order to receive your offer. This will allow you to send them promotions for your products or services in the future.
3. PERSONALIZE YOUR COMMUNICATION
Your audience will be less likely to engage with your content if it doesn’t have at least some form of personalization. Put simply, the more generic your message and content seem, the less likely people are to care about it.
A reliable method to get started with personalization would be to automate emails to your existing customers that are sent during certain circumstances. These could include account creation anniversaries, their birthday, or after they hit a milestone.
To elaborate on this customer engagement strategy, a company that offers software to help businesses increase their data analysis productivity could keep track of how many hours or dollars their software has saved that particular client.
After a certain amount has been reached, they could receive a personalized congratulations email that both notifies them and thanks them for their continued support.
Regardless of which method you use, your audience will be far more likely to engage with content that directly pertains to them— it’s simply human nature.
4. ACKNOWLEDGE THEIR ENGAGEMENT
This customer engagement tactic is particularly useful on social media platforms.
When someone takes time out of their day to comment on a brand’s post or share their content, they’re often delighted when they see comments or interactions by the brand in response.
This will publicly display to your followers that not only are you aware of their engagement, but you’re also grateful for it. This can easily encourage this type of behavior in the future.
You can take this a step further by offering discounts or promotions to those who share your content. However, do this sparingly and only for those who go out of their way on their own to interact with your brand.
The strategy can easily backfire if it seems like your brand is asking for shares in exchange for some sort of offer.
5. FOLLOW UP WITH PAST CUSTOMERS
Many brands fail to who haven’t interacted with their company in a while. Under many circumstances, they simply let these customers go on their way without attempting to acquire their attention.
Unfortunately, life can often get in the way of a customer’s tendency to consistently interact with your brand or make purchases.
But, sometimes all it takes is a simple email that asks how they’ve been doing and provide them with some sort of ‘welcome back’ offer that they can choose to take advantage of.
Here’s an example of a customer engagement strategy at work: a clothing brand may email a customer who hasn’t logged into their account in a few months and inform them about an ongoing sale. Then, the brand could offer an additional discount as a form of appreciation for them being a customer in the past.
To make this even more effective, the clothing brand could also provide the customer with a handful of outfits they may be interested in based on their previous purchases and interactions.
You don’t need to go this far, though. Simply checking up on somebody and reminding them of what you offer can be enough.
DEVELOPING EFFECTIVE CUSTOMER ENGAGEMENT STRATEGIES CAN SEEM DIFFICULT
But it doesn’t have to be.
With the above information about customer engagement strategies in mind, you’re one step closer to win customers over effectively. Employing a customer experience automation software can be the right solution to achieve your goals and increase revenue.
Want to learn more about how we can help? Feel free to get in touch with us today to see what we can do.