Legacy Archives

Benefits Of Marketing Automation In Your Customer Journey

By Taylor Pettis / July 20, 2020 January 13, 2023 / 5 minutes of reading

Automation saves you time and helps streamline and enhance the customer journey. If you’re not getting the results you want from your marketing efforts, it’s time for a new approach. (…)

News: Aragon Research Names Ecrion a 2020 Hot Vendor

By MHC Team / July 7, 2020 November 17, 2021 / 2 minutes of reading

Ecrion, a leader in CCM, document automation, and customer journey automation, was named by independent research firm, Aragon, as a “Hot Vendor” in its 2020 Hot Vendors in Workflow and Content Automation (WCA) report. (…)

The 7 Most Important Questions to Ask Your Prospective Client

By Taylor Pettis / March 10, 2020 January 13, 2023 / 5 minutes of reading

We’re sharing seven of the most important questions to ask your target audience to better understand where they’re coming from, what they need, and how you can help. (…)

8 Reasons Why Automation Is Crucial to a Small-Scale Business’s Growth

By Taylor Pettis / February 11, 2020 January 20, 2023 / 10 minutes of reading

You can’t understate the importance of automation for small businesses. The sooner you start using automated software programs, the sooner your business can take advantage of all automation has to offer. (…)

Customer Service Automation: Everything You Need to Know

By Taylor Pettis / January 21, 2020 January 13, 2023 / 6 minutes of reading

Customer Service Automation Illustration

Here are some of the benefits and disadvantages of customer service automation, so you know if it’s suitable for your brand. We’ll also highlight some of the best customer service automation solutions to look for. (…)

CRM and CCM: What’s the difference?

By MHC Team / October 16, 2018 January 13, 2023 / 3 minutes of reading

CRM has been around since the early 1970s, back when customer satisfaction and customer experience were evaluated by annual surveys. Today, CRM has grown to include everything from mobile to cloud-based solutions. (…)