10 Reasons Why Business Communication Software Is Crucial for Your Enterprise

  Taylor Pettis    December 2nd, 2020 

Business Communication Illustration

Proper communication impacts your business more than you think. For example, productivity increases by 25% if employees are connected. That’s because your staff is all on the same page and your staff knows what’s expected of them.

But communication is moving to an online platform. We’re no longer visiting staff at their cubicles or hosting lengthy meetings. More employees are working from home and communication is quicker.

There are business communication software solutions made for workplace environments. How do these technologies make communication more effective? Here are 10 reasons why your business needs communication tools.

1. Business Communication Software Boosts Engagement

Enterprise communication software is the most convenient way to bring employees, partners, and leaders together, which also results in a more engaging work atmosphere.

How can a business communication platform boost engagement? By streamlining dialog between team members. Employees can send a quick chat to management with ideas and suggestions. Supervisors can communicate updates and other important information through chat and email and prevent lengthy meetings.

Find out more about Best Practices in Employee Communication

2. IT Provides The Right Amount Of Information

Employees might suffer from information overload, especially when communicating face-to-face. But communicating online can improve the clarity and conciseness of your message. You can ensure you’ll deliver the right message to the right staff members.

How does business communication software help with that? By making communication more targeted. You can send a quick chat as opposed to a lengthy email. Employees can also respond to questions and concerns. This ensures everyone is always on the same page.

3. IT Enables You To Share Goals 

Is your team working on a new project? Your supervisors can use business communication software to contact employees and share goals and other important information. Employees will know their roles and how they can help make project success a reality.

Online communication also continues to keep employees informed. Supervisors can send daily reminders, project progress, and even set up daily goals. This is possible with business chats. Staff can receive messages and updates in real-time.

4. IT Improves The Employee Experience

Your staff wants to be recognized and acknowledged. Enterprise communication software ensures that employees know about their positive efforts.

Supervisors can recognize employees with regular email newsletters. Management can message employees and compliment their work. You can also send out employee rewards via digital mediums, such as digital gift cards.

This not only improves employee satisfaction but can improve employee retention. 63% of employees who are recognized at work are unlikely to seek out a new employer.

Discover how Improving Employee Engagement increases Customer Experience

5. IT Drives Action

Online communication is done in real-time. All employees will receive notifications immediately, inspiring them to drive action. Employees will be more likely to work on assignments immediately if they’re sent via chat.

Using a business communication platform also stimulates dialog with partners and stakeholders. Since digital communication is quick and easy, you can share data in an expedited manner.

This is also beneficial for those who communicate with customers because these platforms are fast-acting. You can solve customer problems and respond to their messages.

Find out How to Improve Internal and External Communications

6. IT Simplifies Communicating Timelines and Deadlines 

With business communication platforms, all staff members will know project timelines. They can use this tool to create their own personal deadlines. This is possible with internal communication chats as well as project management software.

Groups can also collaborate on prioritizing tasks and distributing assignments. This is convenient for projects of all sizes as well as sub-projects.

What if a project is time-sensitive? Communicate this with your staff via chats or emails. Your entire team will be informed and will know to prioritize those tasks.

Discover the Cost of Poor Employee Communication 

7. IT Expedites Change

Any change in team structure or projects can hinder productivity. Business communication software can expedite the process of notifying all team members of these changes and prevent potential issues.

This is also true for unexpected situations. Enterprise communication platforms can bring staff together if there’s a decrease in sales. This way, they can collaborate on developing possible solutions.

With online communication, you can contact staff outside of office hours. Let’s say there’s a bad storm and the office is working from home. You can send a chat notification as well as a mass email informing staff to not go to the office.

8. IT Bring Teams Together In Tough Times

Over time, businesses celebrate victories, but they also endure tough times. Business communication software can unite a team during these difficult times.

Supervisors can also use online communication software to entice positivity. Many modern business communication tools offer GIFs to keep all employees positive and happy.

On a productivity level, supervisors can communicate important tasks with staff members. They will receive messages in real-time, reducing stress.

Find out more about Employee Turnover

9. IT Promotes Your Brand

Your employees will talk about your business to their family and friends.

If your team doesn’t communicate well, your employees may not be as passionate about your brand. They may not talk about your business to their loved ones or even share negative information or false ideas about the brand.

Communicate your brand and your goals. This way, employees will know their place in your company. They will feel proud to be a part of the team and will express this to their loved ones.

Different types of communication software can also promote your brand to customers. Use branding in your live chats, email, and social media messages. This includes using certain imagery and design as well as developing a brand voice.

10. IT Is Essential For Global Organizations

A business communication platform will help you reach all team members. This includes global team members, such as partners and freelancers. Modern online communication systems also allow file and document sharing. They can also help you communicate with customers all over the world.

There are challenges when working with employees in different countries. Language barriers and time zone differences are good examples.

Even though digital communication is received in real-time, employees and partners can respond whenever suits them. If staff members can’t speak the same language, there are different translation services.

Use Business Communication Software To Improve Your Organization

Business communication software is important to your team and your customers. Are you looking for customer communication software? Feel free to contact us and learn more about our software.


CCM Buyer’s Guide

Jump-start your Customer Communication Management (CCM) strategy and begin engaging your customers today. Retain your customers and drive more revenue!
CCM Buyers Guide Covers

More articles by Taylor Pettis

Share this Article

facebook icon  twitter icon  LinkedIn icon

Scroll to Top


MAY 24 | 12 PM CT | ZOOM

This website uses cookies to ensure you get the best experience on our website. By continuing to browse on this website, you accept the use of cookies for the above purposes.