Content is the nature of the game today if you’re interested in building a brand of any type.
Using infographics for social media can be an absolute lifesaver for your brand. Read on to learn how to use and leverage these marketing tools to the fullest.
1. Make Infographics Work Hand-In-Hand With Longform Content
So, does this mean that you should chuck your 2,000-word blog posts? Quite the opposite. Rather than replace the long-form content that you’ve toiled over, you can use your infographics to support this content.
People today are accustomed to the digital experience, and this often includes the use of infographics. Extracting facts and statistics from a longer blog post or article and putting it in an infographic provides a win-win solution.
You can include a link to the post that people can use if they’d like to learn more. Those who only wanted the bullet points won’t have to scroll through a long article to get it.
2. Choose Topics That Are Timely and Helpful
Learning to create topics is half the battle with any content strategy. Rather than expecting to simply post infographics and watch the traffic roll in, take your time and choose topics that are the most impactful.
Evergreen content is always best because it gives your infographic more life. If there are timely topics you can jump on, infographics are perfect. You can get material out quickly to catch this audience and to get a boost in traffic.
Want more posts like this one?
3. Make Sure The Information Is Accurate
This point can’t be overstated. Cliche phrases aside, we live in a world where people are quick to pass information off as fact without ever checking it, especially on social media.
That carelessness and lack of forethought lead to a dangerous spread of misinformation. Because of this, you should double and triple-check every piece of content that you plan to put out, including infographics.
Check it for accuracy and make sure that your facts and statistics can be verified by multiple reputable sources. Getting caught putting out bad information can badly damage your reputation and make the public lose trust in you.
4. Keep It Simple and Deliberate
The average content creator often tries so hard that they end up bogging people down with too much information. This type of approach simply won’t do on social media.
Infographics by nature are intended to avoid that. Keep the infographic to the most pertinent information. This allows viewers to get quick-hit information and prevents the graphic from becoming cluttered.
When you’re deliberate in your infographic presentation, people will quickly get the point and will know what to do with this newfound information.
5. Create Infographics That Are Colorful and Attractive
Start with the design and makes sense that the choice fits your audience and the tone of the information and your brand. From there, you should choose color schemes that don’t distract.
Select fonts and font sizes that are easy to read so that people can quickly digest your information.
6. Focus On Headlines and Flow
Though infographics are visual, you still have to use text-based principles. An attention-grabbing headline is still one of the most powerful marketing tools on the planet and it can do wonders in social media.
You should also plan out the infographic design so that it flows with some rhyme and reason. This graphic should guide the reader’s eyes in a natural direction so that it takes them on a storytelling journey by the time they’re done with it.
7. Build Your Backlinks
Infographics are excellent search engine optimization (SEO) tools, so make sure to work your link-building strategy.
Including backlinks to these infographics can grow your website traffic and help you get traction with search engines. You’ll improve your Domain Authority (DA) and Google ranking, in addition to a series of other metrics.
8. Use Each Social Media Platform Wisely
The demographics and sensibilities on Instagram are different than that of Facebook, which is different from Twitter or Medium. Understand the subtle nuances of these social media platforms so that you can engage your audience correctly.
9. Make The Writing Engaging And Authoritative
The writing on these infographics must also be sound and professional. Spellcheck your infographic as much as you fact check it, and make sure that your language is on brand and insightful.
You need to speak authoritatively, even for the little bit of text that you use for an infographic.
10. Encourage People To Share Your Infographics
And use a call-to-action!
Finally, it’s important to realize that the power of social media is in the shares. You’ll get more traffic and impressions when you create a piece of content that people feel inclined to pass around.
Cap it off with a strong call to action (CTA) that prompts them to engage with more of your content or to find out about the services you provide.
tle nuances of these social media platforms so that you can engage your audience correctly.
Embrace Infographics For Social Media And Use Them Diligently
We can help create a digital experience to remember, in addition to improving your customer communications. Reach out to us via the web or call us.